Wednesday, July 19, 2006

These chintzy jeans are from House of Dereon. Marked down to $49! Quick, get me my AMEX!


I just have to rant for a second about Beyonce and her mother's clothing line. Seriously. Here
is the website, with a well designed flash intro. Here is what House of Dereon actually offers. I think that the clothes speak for themselves, but just to be sure, I'm going to speak for them, too.
First of all, Beyonce's mother is responsible for creating this, which means she can't design to save her own life. Yeah, the girls look hot, but that's because they are beautiful women and would look hot if someone threw up on them (which is kind of how they look in the picture.) The worst part about the whole thing is that these clothes are marketed like House of Dereon is on par with Gucci or something, with tons of money thrown into marketing and presentation. (I saw their booth at the MAGIC show. You had to have an appointment to get past the giant wooden "reception desk" and into the "lounge" to view the "clothing".)
The clothing offered by House of Dereon is a lot like the Jennifer Lopez line: trashy, annoying, and destined for the sale rack (which is clearly illustrated on the House of Dereon website, where "ALL clothing is 50% off! Do you think Gucci needs an All Clothing 50% Off sale? Exactly.)
Okay, so what's my point? I don't want to talk too much shit about Beyonce. She's a very inspiring woman. She managed to become uber-famous without actually having any talent, which is very impressive. She seems to have a great relationship with Jay-Z (because, you know, I'm pretty tight with the two of them and they always seem so happy.) She has worked very hard to get where she is, and has a ton of money to throw at anything she decides to. and therein lies the problem. Just because you HAVE the money to start your own line doesn't mean you SHOULD. (are you listening Nicky Hilton and Jessica Simpson?) That's my point. It is annoying to be subjected to the feeble attempts of celebrities to have fashion lines. Yeah, they look good all the time. Because they have stylists, not because they know anything about designing clothing. okay, i'm done. does this post even make sense? i don't know, probably not. i just got annoyed when I saw the house of dereon website and wanted to rant about it. peace out.

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